A/B testing has quickly become a staple of the digital marketing world for it’s ability to quickly improve ad performance and ultimately improve conversion rates. Unfortunately for many marketers, despite their best efforts, their experiments just don’t seem to work. While some see rapid increases in key metrics like click-through rates and engagement, others struggle [...]
The Anatomy of a Search Engine Result If you’ve spent any time over the past year working on search engine optimization (SEO) you’ve probably noticed that it’s getting more and more difficult to understand the different components of Google's search results. If that sounds like you, don’t worry you're not alone. With some of the [...]
New series alert! At On Q, we work closely with influencers from a variety of industries and streams. From fashion and lifestyle, to tech, foodies and DIYers, we connect with them all. While they each have a special niche, there’s one common question they often get asked – how did you do it? In our [...]
For anyone who’s been exposed to the world of SEO, you know just how complex the strategies can be and how quickly the industry can change. With hundreds of ranking factors impacting how your site performs it can be a challenge to keep up with the latest SEO trends. That’s why this week we’ve decided [...]
Some people might poke fun at them but when it comes to marketing to millennials, the joke’s on you. After all, a generation that spans over nearly two decades, has some serious buying power. It’s plain and simple, millennials make up one of the most lucrative markets. In fact, Gen Y is at the top [...]
The old adage, ’a picture is worth a thousand words’ rings especially true in a digital era. Photos are a huge part of what makes up content for social feeds. Images can easily evoke emotion, create a narrative and encourage followers to take action. In many cases, photos are the primary mode of communication, and [...]
If you’re reading this blog, we bet you already understand the value of social media marketing, but one area that is often overlooked is proper hashtagging. If you’re not taking advantage of popular hashtags each day of the week, you're missing out on some great opportunities to gain exposure for your content. In this post [...]
Just about every brand today uses social media to help build their online presence. Facebook, Instagram, Twitter, and LinkedIn are all great tools that can help you get noticed online, but to get the most out of these platforms you need to be able to make heads or tails of all the data they produce. [...]
Working in the fast-paced communications industry, it’s crucial,to have tools that keep you organized. Whether it’s helping to clear a cluttered inbox, keeping track of your deadlines and planning your day, we have shared our top apps to optimize your work day. Slack Slack could very well be comparable to MSN for the office. Slack [...]
Looking for a chef to collaborate with? Thought leaders in their industry, chefs have an online and offline voice that aspiring cooks and regular folk like us bow down to. Combine a base of loyal followers with their bold personalities, and these chefs have a lot more to offer than a good dish; they have [...]
