A successful photo shoot begins with an in-depth photo brief. A photo brief provides photographers, stylists, assistants and influencers with all the information they need in order to work efficiently as a team. It’s part vision board and part instructional manual. Here’s On Q’s seven step guide for creating an informative photo brief: 1. Begin [...]
These days, it’s hard for a brand to thrive in a world without social media. And if you had to choose just one platform to help launch you into the social sphere, there’s no question Instagram is where it’s at. We know it can be overwhelming to frame your business for social media success. But [...]
A photoshoot is a great way to capture some beautiful moments and tell a story through stills. What you might not realize is just how time consuming it can be. Between brainstorming, creating a photo brief, hiring a photographer, drafting a list of props, getting those props, setting up the scene and hiring models, there’s [...]
Instagram is throwing updates by the minute…….You've barely had the chance to understand the last one and a new one just came up. Shoot! All social media folks would agree, Instagram is a staple for their brands but it’s definitely hard to keep altering your brand strategy every time a new update comes out. Folks, this [...]
It’s been weeks in the making. You invested time, money and hours pouring over every last detail of what your brand photos should look like. The big ‘photoshoot’ day arrived with no stone unturned. But then, when you receive the final images, disappoint sinks in. The photos fail to properly convey your brand story. You [...]
Summer is finally here, and with the new injection of energy that better weather brings, many brands are looking for new ways to spice up their marketing strategy. At On Q, our traditional advertising, social media, and PR are all getting a fresh look but this week we wanted to shine a spotlight on everyone’s [...]
Here today, gone tomorrow! It’s the best way to describe trends in the world of marketing. Keeping up with what’s happening is like keeping up with the Kardashians! If you’re looking for some fresh insights about trending marketing topics check out On Q’s list of 15 Twitter marketers you need to follow now. The people [...]
As far as we’re concerned, moms are like unicorns. They magically do it all! This Mother’s Day, we are shining a spotlight on some awesome Canadian mommy bloggers who are slaying the space with their authentic, sincere voice. From fitness, to fashion, foodies and finance, the moms on our list are as real as they [...]
YouTube is a platform shared by people from all around the globe, but did you know some of YouTube’s most recognized beauty content creators started right here in Toronto? While most have taken their success to Los Angeles, the heart of the YouTube community, these creators are still locals at heart and can be found [...]
A/B testing has quickly become a staple of the digital marketing world for it’s ability to quickly improve ad performance and ultimately improve conversion rates. Unfortunately for many marketers, despite their best efforts, their experiments just don’t seem to work. While some see rapid increases in key metrics like click-through rates and engagement, others struggle [...]
