16 11, 2018

Create a photo brief in seven steps

By | 2018-11-17T13:57:16+00:00 November 16th, 2018|Digital Media|0 Comments

A successful photo shoot begins with an in-depth photo brief. A photo brief provides photographers, stylists, assistants and influencers with all the information they need in order to work efficiently as a team. It’s part vision board and part instructional manual. Here’s On Q’s seven step guide for creating an informative photo brief: 1. Begin [...]

26 09, 2018

Five tips for building a business Instagram account from scratch

By | 2018-09-26T13:30:57+00:00 September 26th, 2018|Digital Media|0 Comments

These days, it’s hard for a brand to thrive in a world without social media. And if you had to choose just one platform to help launch you into the social sphere, there’s no question Instagram is where it’s at. We know it can be overwhelming to frame your business for social media success. But [...]

22 08, 2018

How to Run a Successful Photoshoot

By | 2018-08-22T12:30:41+00:00 August 22nd, 2018|Digital Media|0 Comments

A photoshoot is a great way to capture some beautiful moments and tell a story through stills. What you might not realize is just how time consuming it can be. Between brainstorming, creating a photo brief, hiring a photographer, drafting a list of props, getting those props, setting up the scene and hiring models, there’s [...]

20 07, 2018

Instagram Update Roundup – What You Need To Know

By | 2018-07-20T13:57:12+00:00 July 20th, 2018|Digital Media|0 Comments

Instagram is throwing updates by the minute…….You've barely had the chance to understand the last one and a new one just came up. Shoot! All social media folks would agree, Instagram is a staple for their brands but it’s definitely hard to keep altering your brand strategy every time a new update comes out. Folks, this [...]

22 06, 2018

Choose The Right Photographer for Your Brand – Tips from an Industry Pro

By | 2018-06-22T14:14:24+00:00 June 22nd, 2018|Digital Media|0 Comments

It’s been weeks in the making. You invested time, money and hours pouring over every last detail of what your brand photos should look like. The big ‘photoshoot’ day arrived with no stone unturned. But then, when you receive the final images, disappoint sinks in. The photos fail to properly convey your brand story. You [...]

31 05, 2018

Email Marketing in 2018: Trends to Watch

By | 2018-05-31T14:03:48+00:00 May 31st, 2018|Digital Media|0 Comments

Summer is finally here, and with the new injection of energy that better weather brings, many brands are looking for new ways to spice up their marketing strategy. At On Q, our traditional advertising, social media, and PR are all getting a fresh look but this week we wanted to shine a spotlight on everyone’s [...]

18 05, 2018

15 Marketers You Should Be Following on Twitter Right Now

By | 2018-05-18T10:13:11+00:00 May 18th, 2018|Digital Media|0 Comments

Here today, gone tomorrow! It’s the best way to describe trends in the world of marketing. Keeping up with what’s happening is like keeping up with the Kardashians! If you’re looking for some fresh insights about trending marketing topics check out On Q’s list of 15 Twitter marketers you need to follow now. The people [...]

13 05, 2018

Canada’s Top Mommy Bloggers

By | 2018-05-30T09:10:32+00:00 May 13th, 2018|Digital Media|0 Comments

As far as we’re concerned, moms are like unicorns. They magically do it all! This Mother’s Day, we are shining a spotlight on some awesome Canadian mommy bloggers who are slaying the space with their authentic, sincere voice. From fitness, to fashion, foodies and finance, the moms on our list are as real as they [...]

3 05, 2018

Top Beauty Gurus You Didn’t Know Were From Toronto

By | 2018-05-03T11:34:38+00:00 May 3rd, 2018|Digital Media|0 Comments

YouTube is a platform shared by people from all around the globe, but did you know some of YouTube’s most recognized beauty content creators started right here in Toronto? While most have taken their success to Los Angeles, the heart of the YouTube community, these creators are still locals at heart and can be found [...]

20 04, 2018

How to Create a Successful A/B Testing Strategy

By | 2018-04-20T09:20:57+00:00 April 20th, 2018|Digital Media|0 Comments

A/B testing has quickly become a staple of the digital marketing world for it’s ability to quickly improve ad performance and ultimately improve conversion rates. Unfortunately for many marketers, despite their best efforts, their experiments just don’t seem to work. While some see rapid increases in key metrics like click-through rates and engagement, others struggle [...]