Boutique means quality time with the experts. We see our clients as family and go the extra mile to ensure their brand succeeds. From Canadian launches, to media blitzes, to attention-grabbing social media campaigns, we’ve done it all.
In over a decade we’ve had the pleasure of working with outstanding brands from all over the world. We’re a communications agency, a public relations agency, a brand agency, a social media agency and an extension of your in-house agency. We work with your business to create goal-driven campaigns that deliver results.
Wondering what we can do for you? Scroll through our case studies and find out!
Paisley Products of Canada appointed the On Q team to introduce their most recently acquired product, Albedo100, a reflective spray, into the Canadian market for a Fall 2016 launch. The focus was to work with media to encourage secured media coverage including endorsements and features. Widely used as a cycling and pedestrian safety product, it was launched this the fall, giving us a short window to make Albedo100 timely in the market.
As the organizing industry started to grow, Professional Organizers in Canada (POC) wanted to raise awareness of the organization and give visibility to it’s members across Canada. With no media experience or trained spokespeople, the organization was starting out fresh. Along with breaking the myth that all organizers help with hoarding, POC wanted to build strong media relationships that would lead to long-term contributions and regular appearances.
When On Q heard that the RBC run for the kids event was launching for the first time, we approached Sunnybrook Health Sciences Centre to offer pro-bono social media strategy that would boost the event. As both of our founders are mothers, it was important for them to give back to the community and other families in Toronto.
The MBA Tour’s following grows by the thousands every week and continually needs to be optimized to successfully convert fans into consumers. With over 60 events in seven continents, The MBA Tour reaches a global audience. The challenge was to bring this large demographic under one umbrella within The MBA Tour’s social media pages as well as encourage engagement from this audience.
With a new line of products called “BRight Choices,” Baskin Robbins needed a PR firm that knew how to shake up the media. The new line of products were developed for a healthy lifestyle, encouraging anyone and everyone to have a taste. Because the products were being introduced to Canada for the first time, Baskin Robbins was looking to create awareness in the most creative way possible.
Often recognized for his vibrant commercials and nickname ‘The Cashman,’ Russell Oliver has successfully built an offline presence. However, when it came to social media, Oliver Jewellery needed to find ways to attract and build an online following of millennials. Oliver Jewellery needed an acquisition and engagement strategy for social media and a fresh PR approach.
Healthy Crunch, a new kale chip to hit the Canadian market, needed exposure to interest consumers and assist with sales. They needed to break out of the ‘healthy living only’ stigma to garner interest from the mass market. To help solve the problem, On Q Communications was brought on to obtain monthly media coverage that targeted the mass Canadian market.