25 10, 2017

The new “Paid Partnership” feature on Instagram

By | 2017-10-25T16:25:30-04:00 October 25th, 2017|Digital Media|0 Comments

In light of the new rules implemented by the Federal Trade Commission (FTC), an American consumer interest agency,  to crack down on celebrities and influencers being paid to post on Instagram while not disclosing  partnerships, Instagram has announced that they are rolling out a ‘Paid Partnership’ tag. It’s all in an effort to  to provide [...]

10 10, 2017

Five YouTubers Killing the Space

By | 2017-10-10T12:43:28-04:00 October 10th, 2017|Digital Media|0 Comments

Fact: YouTube has over 300 minutes of footage uploaded per minute and 3.25 billion hours watched each month (source: statistic brain). This social media network is the future, with many experts comparing modern day YouTube to the new age of television. A medium that gives consumers control of what and when they watch, YouTube provides [...]

12 09, 2017

Top 10 food Instagrammers in Canada

By | 2017-09-19T00:43:42-04:00 September 12th, 2017|Digital Media|0 Comments

Thousands of users flock to them weekly. Restaurants invest entire budgets into them. And at the end of the day, we just can’t get enough of their content. Foodstagrammers are more popular than ever, with fan bases that keep growing by the hundreds. With a completely niche audience, and the trust of a loyal following, [...]

10 07, 2017

Facebook’s cover videos and what they mean for brands

By | 2017-09-19T00:43:43-04:00 July 10th, 2017|Digital Media|0 Comments

Facebook has recently introduced its newest feature - Video Cover Photos. In place of a static image, you can now upload a short, muted video loop as a cover photo. But how does this new feature work and why should brands want to implement it into their pages?   How it works. Uploading a video [...]

10 02, 2017

YouTube takes on Facebook with new mobile live streaming

By | 2017-09-19T00:43:45-04:00 February 10th, 2017|Digital Media|0 Comments

YouTube, the original king of video content, is finally entering the live video fray. YouTube is releasing a new mobile live streaming option, with a bonus feature that allows content creators to cash in on their live streams. YouTube rolled out live video back in 2011, but creators were limited to live streaming from a [...]

25 01, 2017

How to boost your Instagram in 2017

By | 2017-09-19T00:43:46-04:00 January 25th, 2017|Digital Media|0 Comments

Between Spectacles and Memories, Snapchat has been gaining tons of hype as the go-to photo and video sharing app. But as PR professionals with a photography obsession, we know the truth: Instagram is the real road to success! With the ability to create stunning content and share your brand's personality as well as give your fans [...]

5 01, 2017

Social media predictions for 2017

By | 2017-09-19T00:43:46-04:00 January 5th, 2017|Digital Media|0 Comments

After a year of big changes, we’ve been busy imagining what 2017 has in store for some of our favourite social media platforms. From Snapchat’s new wearable tech to video making up one-third of all online activity, things have changed a lot over the past year. As we head into the new year, Rey Pan, [...]

19 12, 2016

Instagram makes big changes: Stories go live and posts can be saved

By | 2017-09-19T00:43:46-04:00 December 19th, 2016|All, Digital Media|0 Comments

They say that the social media landscape is changing and one look at Instagram proves this true! Within the past few days, Instagram released two new features on their platform: Instagram Live and saved posts. Although these updates are currently only available in the U.S, we are likely to see them launch internationally very soon. [...]

27 09, 2016

Snapchat’s Snap Inc. releases Spectacles

By | 2017-09-19T00:43:48-04:00 September 27th, 2016|All, Digital Media|0 Comments

Wondering what’s the hot runway style for FW 2016? Look no further than your favourite social media platform, Snapchat, to stay on top of this year’s tech trend. This past Friday, Snapchat, which has now rebranded to Snap Inc, announced that they are creating a new hardware line to extend their popular photography platform. With this [...]