Tag: social media
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Media Mavens: Vlogger and MuchMusic Creator Jaclyn Forbes
/mēdēə ·ˈmāvən/ noun: The most on-trend, in-style, on-point Canadians we know. The ones we look up to. The creative minds representing the Great White North. Our secret (and not-so-secret) MCMs and WCWs. Are we the only ones obsessing over Canada’s growing media landscape? From groundbreaking journalists, to influential bloggers and the stars of the Canadian screen,…
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6 Toronto events you should be tweeting about
The sun is shining and the drinks are flowing; this can only mean one thing: it’s finally summer in Canada! If you’re in Toronto you’re already one step ahead of the rest as the city is teeming with incredible events. There’s truly something for everyone from family fun at Ashbridge’s Bay for Canada Day fireworks…
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Apps to help you make a Facebook 360 photo and video
On June 9th, Mark Zuckerberg shook the internet with the release of 360 photos and videos and video for Facebook. This new feature helps the users explore photos through an interactive 360 degree view by clicking on the photo. On your smartphone, you can either use your finger or move the phone to see a…
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How your brand can take advantage of the Twitter Moments page
A new trend emerged on Twitter on the same night you decided to go to bed early. What do you do? This is the main purpose behind the new Twitter Moments page. Moments launched in October 2015 on both the app and website, as a way to provide users with the best and most current…
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Pope Francis at the social media helm
Building a successful personal brand can be a major contributor to overall organization or company brand success. We’ve seen big personalities like Richard Branson, Steve Jobs, and Mark Zuckerberg add value to brands like Virgin, Apple, and Facebook over years of their leadership. But it isn’t only companies that can add value to brands and…
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Making Twitter work for you
Many entrepreneurs, business owners, and marketing managers know that social media is crucial to their marketing strategy and to connecting with their target audience, but not everyone knows how to use their company pages and reach to their full potential. One social media mechanism we are asked most often about is Twitter. Many other channels (such…
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Back to school with On Q and the Schulich Executive Education Centre!
Step up your marketing communications game with the Schulich Executive Education Centre and York University’s Masters Certificate in Marketing Communications Leadership! With everything from how to face the challenges of today’s marketing landscape head-on to leveraging relationships and employing multi outlet integration for more effective results, this program will have you up to date on how…
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Ladies and gentlemen, step right up!
It’s that time of year again – take a walk through Liberty Village, a drive down Lake Shore Blvd, or get off the GO at Exhibition station and your nose will no doubt fill with the mouth-watering aroma of funnel cake, fresh pizza slices, and, is that….yep, a slight whiff of horse manure emanating from…
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Innovation today for growth tomorrow!
We’ve said it before and we’ll say it again: things are changing fast! We order pizza differently than we did before (phone call vs. app), we watch movies differently than we used to (thank you, Netflix!), we even take pictures differently than our ancestors (or our parents, for that matter – excuse us while…
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Monetizing social media
What’s every client’s wish these days? How can I make money from my online communities? Stay tuned…working on the next course for Schulich Executive Education Centre that will be called …guess what … ‘Monetizing Social Media’