We’ve said it before and we’ll say it again: things are changing fast!
We order pizza differently than we did before (phone call vs. app), we watch movies differently than we used to (thank you, Netflix!), we even take pictures differently than our ancestors (or our parents, for that matter – excuse us while we pose for our group celeb selfie). Above all, perhaps, the ways that we consume media and communicate have changed and by that, we mean pick up the phone and give your dear mother a call once in a while!
With such drastic changes in media consumption occurring right in front of our eyes, companies have needed to be resourceful and incredibly flexible in the way they conduct their PR and communications. Not only anticipating but being innovative in our industry has helped us at On Q stay ahead of the curve and provide our clients with the best of the best in service and coverage. We practice and research innovative trends and methods of getting the word out and engaging the public in brands that they should know about.
Skroupa’s article on Leveraging Innovation Today for Tomorrow’s Company (which you can read by clicking here!) rings true for many industries, including PR and Communications and we look forward to being a part of shaping the future of the industry.
How do you contribute to innovation in your industry and in what innovative ways do you reach out to your audience? We’d love to hear it!