Category: All
-
How to Launch a Beauty Brand
Formulating your mass market launch is the most important step. Using your lingo, from pitch to placement, we’ll help you launch your beauty brand successfully! #1: The Primer Find your niche To stand out among the flood of beauty products on the market, you need be able to bring your brand to the forefront with a…
-
#BOQ: Confidence was the key to Skin Essence’s success
“Now when I look in the mirror, I feel like I look good, it helps me hold my head high and talk to people in the eye. It’s not about how I look to other people, it’s how I feel about myself.” After a journey with an unhealthy lifestyle, David partnered with Skin Essence to…
-
Media Mavens: Magazine and Writing Addict Nadia Elkharadly
/mēdēə ·ˈmāvən/ noun: The most on-trend, in-style, on-point Canadians we know. The ones we look up to. The creative minds representing the Great White North. Our secret (and not-so-secret) MCMs and WCWs. Are we the only ones obsessing over Canada’s growing media landscape? From groundbreaking journalists, to influential bloggers and the stars of the Canadian screen,…
-
Media Roundup: August
Being a PR firm born in Toronto, seeing our clients work together to support practical healthy regimes all over Canada makes our hearts warm. As healthy lifestyles, road trips and trivia apps prevail this summer; we believe it’s so important to find small moves anyone can make to keep up with not only their workouts but…
-
#BOQ: Small town roots create big city Da Lish
As a small-town farm girl, Melanie Cruickshank always felt a little out of place, “It’s so funny because growing up on a farm, I hated it. I’ve always been a city girl at heart.” Her love affair was with make-up and beauty, always striving to learn about the highest quality products on the market. But…
-
Media Mavens: Torontoist editor extraordinaire Erica Lenti
Media Mavens: The most on-trend, in-style, on-point Canadians we know. The ones we look up to. The best and brightest in the Great White North. Our MCMs and WCWs. Are we the only ones obsessing over Canada’s growing media landscape? From groundbreaking journalists, to influential bloggers and the stars of the Canadian screen, we have…
-
#BOQ: Celebrity events launch NuVsio’s simple concept
Have you ever wondered how the other half lives? Have you looked at celebrities and questioned how they got to where they were and looked so good doing it? Dr. Elena Brei has used her scientific background and her own determination to create a luxury skin care line and celebrity favourite, NuVsio. Her creation of…
-
The best public relations and advertising films
Are we marketers? Are we advertisers? Are we bloggers? Truthfully, public relations professionals wear a few different hats and since a picture says a million words, we’ve compiled a list of our favourite movies that help us describe what exactly PR is. With the upcoming Toronto International Film Festival, we couldn’t think of a better…
-
Media Roundup: July
As a Canadian public relations firm, we love to create impactful relationships between our wonderful clients and the people across our country. Canada is vast, so it is important to reach a variety of markets to allow our brands to shine. Tune in below to relive our favourite media moments from the month of July.…
-
On Q welcomes Healthy Crunch, a healthy and tasty new snack
Thought kale was out? Think again. We’re here to tell you that kale chips are definitely the new black. Julie Bednarski and her team at The Healthy Crunch Company are bringing back the trend by producing artisanal kale products right here in the 6ix. They taste good, they’re local and they’re great for everyone. That’s…