Just about every brand today uses social media to help build their online presence. Facebook, Instagram, Twitter, and LinkedIn are all great tools that can help you get noticed online, but to get the most out of these platforms you need to be able to make heads or tails of all the data they produce. [...]
Facebook has recently introduced its newest feature - Video Cover Photos. In place of a static image, you can now upload a short, muted video loop as a cover photo. But how does this new feature work and why should brands want to implement it into their pages? How it works. Uploading a video [...]
YouTube, the original king of video content, is finally entering the live video fray. YouTube is releasing a new mobile live streaming option, with a bonus feature that allows content creators to cash in on their live streams. YouTube rolled out live video back in 2011, but creators were limited to live streaming from a [...]
They say that the social media landscape is changing and one look at Instagram proves this true! Within the past few days, Instagram released two new features on their platform: Instagram Live and saved posts. Although these updates are currently only available in the U.S, we are likely to see them launch internationally very soon. [...]
In between creating content, posting, managing, advertising, and staying up to date with trends comes measurement. The most important, yet often overlooked aspect of managing a brand’s social media presence. In 2014, it was found that the average person owns at least five social media accounts. Two years later, we’re betting that number has gone [...]
Building a successful personal brand can be a major contributor to overall organization or company brand success. We've seen big personalities like Richard Branson, Steve Jobs, and Mark Zuckerberg add value to brands like Virgin, Apple, and Facebook over years of their leadership. But it isn't only companies that can add value to brands and [...]
