Jeff Barfield Director of Digital Strategy

Meet On Q: 10 Questions with Jeff Barfield

In one sentence, explain what you do at On Q Communications.

I joined On Q as the Director of Digital Strategy handling everything from search engine optimization and social media to digital advertising and website development.

What does a typical work day look like for you?

My day-to-day responsibilities tend to bounce all over the place so I don’t really have a typical day but one thing they all have in common is coffee. Generally, my day starts with making a to-do list, and the rest of my day is spent scrambling to stick to it. I’d have to say my favourite days centre around web development. It’s very relaxing to build something and I love tinkering with various designs.

If you could have one superpower what would it be?

I’m super interested in technology and the future, so for me time travel would be amazing! Plus, it wouldn’t hurt to go back in time and pick up some Apple shares or Bitcoin at a discount.

What do you do when you’re not working?

Truthfully, even when I am not at work I’m still working. Entrepreneurship runs in my blood and I’m always looking for new opportunities to start up a business. When I do step away it’s usually for travel. I love exploring new countries and meeting new people.

Finish this sentence. I can’t start my day without _____________.

A cup of coffee and my morning podcasts.

What’s the most memorable campaign you’ve worked on with On Q?

I’m still quite new to the team having just started in October, but I’ve already had exposure to some great brands and several interesting projects. I’m working on a new website for Brand 365 at the moment and involved in the final stages of several pitches. I think this question is a ‘to be continued’ for the time being.

What’s your favourite spot in Toronto? Why?

The Toronto Zoo is definitely near the top. There’s something really nice about wondering through the exhibits and watching the animals. I also really enjoy the Ripley’s aquarium, so… I guess anywhere with animals would probably make my list.

What’s one thing that makes you a unique, dynamic team member?

In the digital media world, I’ve become a bit of generalist and I think that helps me cover a lot of different roles. I’m a firm believer that the best way to get ahead is to bridge the gaps between specializations. For example, a graphic design and a website developer might not share the same jargon and language. That’s where I come in to help them work together more effectively.

What are three words your co-workers would use to describe you?

Funny, easy-going, Wiki-Jeff.

What advice do you have for young PR or communications professionals looking to break out in their field?

In the world of PR specifically I’m probably not the one to ask, but I do have some more general advice for anyone trying to break into a career. The first is always be learning, in today’s workplace roles are constantly evolving and you never know when that latest skill will be the differentiating factor for your career. The second is try lots of different roles, especially when you’re just starting out. You might be surprised what you end up loving to do each day.

Want more On Q? Click here to learn more about our other team members.






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