In one sentence, explain what you do at On Q Communications.
As the media relations manager, I handle all things media including pitching our clients to journalists to secure hits, creating media materials and helping with strategy for clients.
What does a typical work day look like for you?
My typical morning includes media monitoring of local newspapers for coverage for our clients or to get ideas for new story angles or pitching ideas. I reach out to media on a daily basis to generate new coverage for our clients or just to keep in touch and learn about what journalists are working on and how we can work together. When not pitching I can working on anything from writing a press release, creating a media kit or holding a brainstorm for new or existing clients. You can never know where the day will take you when working in PR.
If you could have one superpower what would it be?
I want to visit as many places as possible around the globe but I don’t have the time to allow it! I would love to have the power of teleportation so I could check out a new place on the weekend with ease. First up? Fiji.
What do you do when you’re not working?
When I am not at work I can be one of two people, the lazy homebody or the out of the town girl. Depending on the day you can find me hanging out at home with my fiance binge watching too much Netflix and eating pizza, or out with friends trying a new restaurant, grabbing a few drinks on a patio or heading to a Jays game.
Finish this sentence. I can’t start my day without _____________.
At least two cups of coffee, the caffeine addiction is real.
What’s the most memorable campaign you’ve worked on with On Q?
The most memorable campaign I have worked on so far with On Q would be the opening of the revitalized Berczy Park. We were able to generate some amazing coverage for the park opening including a live-eye with Breakfast Television and articles in the Toronto Star, Metro, Globe and Mail and more. The official opening event was held on the only nice day of that week and the turnout of community members, City of Toronto staff, and media was incredible. Seeing the joy on the attendees faces when they saw the new dog themed fountain was a great feeling. It is almost impossible to look at that new park and the fountain without smiling.
What’s your favourite spot in Toronto? Why?
The Toronto Islands, hands down are my favourite spot in all of Toronto. Taking the ferry over on a warm summer day and escaping the hustle of the city while still technically being in the city is amazing. Spending the day riding a bike around the island, stopping for food at the Rectory Cafe and then laying on the beach is nothing more than perfection.
What’s one thing that makes you a unique, dynamic team member?
I think my working background makes me a dynamic team member. I have had the chance to work on many different clients from food and beverage, beauty, technology, not-for-profit, restaurants, clothing and more. I also have experience in social media, influencer relations, ad buying and even some graphic design! Meaning I can bring lots to the table and can share my variety of skills.
What are three words your co-workers would use to describe you?
Refreshing, flexible and fun.
What advice do you have for young PR or communications professionals looking to break out in their field?
For those just starting out, my best advice is to be open to all opportunities that can come your way. There are so many different aspects of PR it is impossible to know what is the right one for you until you try. In school, I thought that corporate was the way I wanted to go with my career but I took a chance at an agency and have been loving the agency life since! Keeping an open mind can lead to an awesome future.
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