Tag: measurement tips

  • Social media measurement: The first step to building a successful campaign

    Social media measurement: The first step to building a successful campaign

    In between creating content, posting, managing, advertising, and staying up to date with trends comes measurement. The most important, yet often overlooked aspect of managing a brand’s social media presence. In 2014, it was found that the average person owns at least five social media accounts. Two years later, we’re betting that number has gone…