It’s no secret that 2020 hasn’t exactly gone to plan for many businesses. The economic fallout from the COVID-19 pandemic has made it an incredibly uncertain and difficult year for businesses in just about every sector. Most people have had to make some pretty drastic changes to the ways they work, and businesses have had to come up with fast, creative ways to stay relevant in the current economy.
With 2021 on our horizons, and no real return to normal in sight, it’s crucial that you make some plans about how to get your business ready. Here are a few tips on how you can upgrade your marketing plan for the coming year.
Understand the Point of Diminishing Return
The Point of Diminishing Return is a marketing term that describes that sweet spot where you’ve put the minimum amount of money in for the maximum returns. 2021 is set to be a tough year for most businesses — but this doesn’t mean you should cut back on your marketing. It just means you should take a more intelligent, thoughtful approach. By analysing and understanding the point of diminishing return, you will reduce your risk of over or under spending on marketing next year.
Invest in Rich Communication Services (RCS) to Engage
2021 will be all about Rich Communication Services, or RCS. This protocol will replace traditional SMS communications between businesses and customers. You probably know RCS in its many app forms, like WhatsApp or Facebook Messenger. If your business is still using SMS to communicate, get with the times and capitalise on the latest RCS technology to make your communication with customers more engaging, functional, and effective.
Reconsider How You Use AI
Customer service in 2021 will need to be highly efficient and fast. In the current digital climate, customers are becoming more and more accustomed to speed. If you have a traditional customer helpline that is only open during business hours, for example, you will probably come across as out-dated and irrelevant. Invest in AI technology for your customer service needs — customers will love the lightning fast response times, which will encourage them to keep coming back to use your service.
Go Back To Basics
The most important thing to know as a company is who you serve and why you serve them better than anyone else. This information will determine your target audience, your brand voice, and your subsequent marketing strategies. The world out there is changing — go back to basics and figure out what makes your company important now.
On Q Communications can help you to analyze the efficacy of your current marketing plan. As part of our brand Digital Strategy and Campaign Management service On Q develops a robust set of brand guidelines to ensure your business has a strong foundation for success, while offering expert input on building a successful brand voice and social media presence.
Trust Will Be Imperative
Chances are, consumers will be trying to save money next year with so much uncertainty in the air. Unless you build a strong sense of trust with your customers, you may get left behind.
On Q Communications can help with our exceptional PR services. Our expert PR team can help you publicize how you have pivoted your business to meet customer needs in 2020, which in turn will help build customer trust and loyalty. Now, more than ever, it’s important for consumers to know how you’re taking the steps to ensure a safe and healthy consumer experience. On Q helps you get that message across to the consumer… loud and clear! We can also help you with brand launches, to show your customers that you’re still working hard to do what you do best.
The Bottom Line
Even though 2021 is set to be a tricky year, by following these strategies, you can ensure that your company comes out on top. Here at On Q Communications, we have the tools and expertise to help your brand thrive. Contact us today to find out more.