Author: Jeff Barfield
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Email Marketing in 2018: Trends to Watch
Summer is finally here, and with the new injection of energy that better weather brings, many brands are looking for new ways to spice up their marketing strategy. At On Q, our traditional advertising, social media, and PR are all getting a fresh look but this week we wanted to shine a spotlight on everyone’s…
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How to Create a Successful A/B Testing Strategy
A/B testing has quickly become a staple of the digital marketing world for it’s ability to quickly improve ad performance and ultimately improve conversion rates. Unfortunately for many marketers, despite their best efforts, their experiments just don’t seem to work. While some see rapid increases in key metrics like click-through rates and engagement, others struggle…
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Local Search For Your Business
The Anatomy of a Search Engine Result If you’ve spent any time over the past year working on search engine optimization (SEO) you’ve probably noticed that it’s getting more and more difficult to understand the different components of Google’s search results. If that sounds like you, don’t worry you’re not alone. With some of the…
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SEO in 2018: What You Need to Know
For anyone who’s been exposed to the world of SEO, you know just how complex the strategies can be and how quickly the industry can change. With hundreds of ranking factors impacting how your site performs it can be a challenge to keep up with the latest SEO trends. That’s why this week we’ve decided…