Author: Jeff Barfield

Summer is finally here, and with the new injection of energy that better weather brings, many brands are looking for new ways to spice up their marketing strategy. At On Q, our traditional advertising, social media, and PR are all getting a fresh look but this week we wanted to shine a spotlight on everyone’s…

A/B testing has quickly become a staple of the digital marketing world for it’s ability to quickly improve ad performance and ultimately improve conversion rates. Unfortunately for many marketers, despite their best efforts, their experiments just don’t seem to work. While some see rapid increases in key metrics like click-through rates and engagement, others struggle…

The Anatomy of a Search Engine Result If you’ve spent any time over the past year working on search engine optimization (SEO) you’ve probably noticed that it’s getting more and more difficult to understand the different components of Google’s search results. If that sounds like you, don’t worry you’re not alone. With some of the…