MARKETING COMMUNICATIONS

As the international borders dissolved between companies and consumers over the past few years, On Q capitalized on this shift with successful global campaigns for our forward-thinking clients. We specialize in providing creative solutions for clients who look to build a meaningful connection with their audience, drawing on our expertise in media relations and social media.

Understanding your goals, we work with you to evaluate which marketing communication channels best meet your needs. From here we create a roadmap that will showcase the communication tools to be used, a content strategy, and timeline to assist you in meeting your goals.

MEDIA RELATIONS

Creating a relationship with your audience using the media as a channel of communication is a cost-effective, efficient way of getting your message across. Whether your goal is to educate the public about a new product or service, reach out to a new market, or build a stronger reputation, we can help you reach your audience by creating and executing a media relations campaign.

• Media relations strategy
• Comprehensive creation of targeted media lists
• Writing of press releases
• Sourcing of spokespeople
• Outreach to media
• Coordination of interviews
• Follow-up and monitoring
• Consulting and on-site training
• Crisis management workshops
• Media training workshops

SOCIAL MEDIA

Social media is no longer a term used to define "those tools that the young ones are using." It is a reality of how businesses will succeed in communicating with their audience going forward. At On Q, we look beyond the ever changing technologies to help you understand HOW and WHY your audience is interacting the way they are, and to discover the best way for you to become a part of their conversations. As with any other marketing communication tool, a social media strategy is key in understanding how you will be engaging your audience on an ongoing basis.

• Social media strategy
• Campaign development and execution
• Community management
• Applications for social networks and mobile
• Online awareness and tracking of conversations
• Social media for internal team building
• Monitoring
• Consulting and onsite training
• Social media training