The Challenge
- To increase the visibility of POC and its members in the media
Our Approach
- The strategy focused around building general awareness and encouraging the public to "find an organizer" by capitalizing on business and lifestyle stories which showcased the benefits of hiring a professional organizer
- Successfully pitched editors, reporters and bloggers by focusing our timely stories such as "spring cleaning," "back to school," "new year resolutions," and taking advantage of news headlines where POC spokespeople can comment.
The Results
- POC was featured in top publications such as Chatelaine, Style at Home, Today’s Parent, Breakfast Television, CTV, 680 News and the Sun, among others.
"On Q Communications does outstanding work for Professional Organizers in Canada. Their media releases are very creative, always timely, and are based on a genuine understanding of our industry as well as our PR goals and objectives. On Q Communications has increased POC's media exposure, both in terms of quantity and quality, in national and regional markets. I value our relationship with On Q, and renewing our contract was the easiest decision I've made this year!"
Kristie Demke, President & Director of Marketing, Professional Organizers in Canada
