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The MBA Tour
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The Challenge

  • To attract pre-MBAs to fairs taking place in 12 cities across North America, and select cities worldwide

Our Approach

  • Developed and executed a pubic relations and social media campaign, leveraging partnerships, spokespeople and bloggers to make The MBA Tour the "go to" place for everything MBA
  • Worked with influencers from The MBA Tour database to grow the main international Facebook fan page, launch and grow India and Latin America fan pages and develop strategic Facebook applications in order to grow the number of fans
  • Administered proactive Twitter and LinkedIn campaigns involving alumni, partners, schools and profs
  • Launched aMBAassador blog for the purpose of creating two-way communication with the audience
  • Developed strategy to allow for ongoing opportunities to expand interaction with schools and pre-MBAs, such as the newly administered "1 Minute MBA" video series
  • Utilized PR to increase awareness of The MBA Tour year-round and build credibility for the fairs and website offerings

The Results

  • Brand awareness of The MBA Tour was a direct result of the ongoing PR and SM initiatives. Event attendance has grown over time, and The MBA Tour website views have increased dramatically not just around event times, but year-round, accomplishing the set out goal of making The MBA Tour the "go to" place for everything MBA
  • Gained over 11,000 fans on the Facebook page, 3000 followers on Twitter and active presence in top business publications and influential education blogs
"We hired On Q to promote The MBA Tour's first entrance into the Canadian market in 2006. Through their communications campaign which included public relations, strategic partnerships, advertising and social media, they met and surpassed the goals we set out resulting in high attendance for our events in Vancouver, Toronto and Montréal. What I appreciated most in working with On Q is their creativity and their results oriented attitude. We were so impressed with the results for Canada that we have retained On Q for the event promotion of our US Tours and international brand awareness through social networks year after year."

Peter von Loesecke, CEO and Managing Director, The MBA Tour