The Challenge

• To launch FitFlop in Canada and manage their ongoing public relations for the purpose of increasing awareness and sales

Our Approach

• Through proactive PR, reached out to and educated the Canadian female population about the benefits of wearing FitFlop
• Creatively utilized social media resources to build a community of influencers to spread the word about FitFlop
• Pitched monthly press releases focusing on timely stories and events
• Introduced men’s line to the media and bloggers

The Results

• Received ongoing coverage in top publications such as the Globe & Mail, Toronto Star, Flare, Canadian Family, and Lou Lou. The product was featured on morning programs such as City Line, CTV’s Canada AM and Entertainment Tonight Canada