6 04, 2016

Social media measurement: The first step to building a successful campaign

By | 2017-09-19T00:43:57-04:00 April 6th, 2016|Digital Media, Uncategorised|0 Comments

In between creating content, posting, managing, advertising, and staying up to date with trends comes measurement. The most important, yet often overlooked aspect of managing a brand’s social media presence. In 2014, it was found that the average person owns at least five social media accounts. Two years later, we’re betting that number has gone [...]

22 02, 2016

Should you use LinkedIn’s InMail for your next campaign?

By | 2017-09-19T00:43:58-04:00 February 22nd, 2016|Digital Media, Uncategorised|0 Comments

As social platforms become increasingly popular, we see marketers continually refine advertising options. We saw it with the originals like Facebook and Twitter, with Instagram months after Facebook acquired the photo sharing platform, we’ve seen it with Google’s Gmail advertising, and we’re seeing it with LinkedIn. The question is, what is the secret formula for [...]

8 02, 2016

Social media in 2016: Co-founder Livia Grujich on this year’s trends

By | 2017-09-19T00:43:58-04:00 February 8th, 2016|Digital Media, Uncategorised|0 Comments

  Q: At this stage, many social media platforms are diluted with endless content. Does it make sense to create and manage a social media account anymore? A: Absolutely! You can't afford NOT to be part of the conversation. You have to play smart. There's definitely more 'noise' out there with everyone sharing their viewpoint, which [...]

15 12, 2015

Social media marketing done right: On Q’s Social ROI Program

By | 2017-09-19T00:43:58-04:00 December 15th, 2015|Digital Media, Uncategorised, What's New at On Q|0 Comments

One of the questions we just love to answer is 'how can I generate revenue from my social media marketing?' We've heard it time and again - our clients LOVE the engagement from their followers but really want to see direct ROI coming to them from their social media. It's easier than you might think [...]

13 11, 2015

Pope Francis at the social media helm

By | 2017-09-19T00:43:58-04:00 November 13th, 2015|Digital Media, Uncategorised|0 Comments

Building a successful personal brand can be a major contributor to overall organization or company brand success. We've seen big personalities like Richard Branson, Steve Jobs, and Mark Zuckerberg add value to brands like Virgin, Apple, and Facebook over years of their leadership. But it isn't only companies that can add value to brands and [...]

19 10, 2015

Social media mistakes on the Canadian campaign trail

By | 2017-09-19T00:43:58-04:00 October 19th, 2015|Digital Media, Public Relations, Uncategorised|0 Comments

Our politicians ...scratch that.... NO politician is perfect. Even when one emerges with what appears to be a squeaky clean record of glorious extracurricular activities and trusted sat-on boards, something pops up that just makes our noses scrunch and our brows furrow. It happens. For some, the smudge in their history is worse than others [...]

18 09, 2015

Making Twitter work for you

By | 2017-09-19T00:43:59-04:00 September 18th, 2015|Digital Media, Uncategorised|0 Comments

Many entrepreneurs, business owners, and marketing managers know that social media is crucial to their marketing strategy and to connecting with their target audience, but not everyone knows how to use their company pages and reach to their full potential. One social media mechanism we are asked most often about is Twitter. Many other channels (such [...]

31 08, 2015

Back to school with On Q and the Schulich Executive Education Centre!

By | 2017-09-19T00:43:59-04:00 August 31st, 2015|Digital Media, Uncategorised, What's New at On Q|0 Comments

Step up your marketing communications game with the Schulich Executive Education Centre and York University’s Masters Certificate in Marketing Communications Leadership! With everything from how to face the challenges of today’s marketing landscape head-on to leveraging relationships and employing multi outlet integration for more effective results, this program will have you up to date on how [...]

22 08, 2015

Ladies and gentlemen, step right up!

By | 2017-09-19T00:43:59-04:00 August 22nd, 2015|Digital Media, Public Relations, Uncategorised|0 Comments

It's that time of year again - take a walk through Liberty Village, a drive down Lake Shore Blvd, or get off the GO at Exhibition station and your nose will no doubt fill with the mouth-watering aroma of funnel cake, fresh pizza slices, and, is that....yep, a slight whiff of horse manure emanating from [...]

18 08, 2015

Innovation today for growth tomorrow!

By | 2017-09-19T00:43:59-04:00 August 18th, 2015|Digital Media, Public Relations, Uncategorised|0 Comments

We've said it before and we'll say it again: things are changing fast!   We order pizza differently than we did before (phone call vs. app), we watch movies differently than we used to (thank you, Netflix!), we even take pictures differently than our ancestors (or our parents, for that matter - excuse us while [...]