Three Farmers 2018-02-21T11:44:03-05:00

Three Farmers: Canadian farmers dedicated quality food products!

Three Farmers

Our Challenge

From the farm fields of the Canadian Prairies, comes a brand focused on offering healthy, traceable and sustainable snacks. Three Farmers, founded by three Saskatchewan neighbouring farms has experienced immense growth, partly due to an appearance on a little known Canadian show called Dragon’s Den. As the product gained traction in Ontario, the brand’s CEO and COO, sisters Natasha and Elysia Vandenhurk enlisted the help of On Q Communications to spread the word about this all Canadian, all better-for-you brand in Canada’s largest metropolis as well as at the nation’s capital. The goal is to grow the brand’s reputation in these markets through media outreach and coverage.

The Strategy behind the campaign

  • Offer media relations guidance to Natasha and Elysia Vandenhurk.
  • Create a six-month strategy with story pitches and news release ideas.
  • Develop key messages about the brand to educate the mass market and position Three Farmers as the perfect healthy snack of choice for Canadians.
  • Position Red Seal Chef and Three Farmers COO Elysia as an expert in the healthy, sustainable and traceable foods market.
  • Offer timely and seasonal story ideas to media, leveraging Elysia and Natasha’s background in business, farming and the culinary arts.
  • Seed media, nutritionists, television experts and influencers with the product to introduce them to Three Farmers, keeping the company at the forefront for editorial opportunities.
  • Create a PR roadmap for the opening of a new Three Famers facility and work closely with a production company to ensure all assets are covered for a proper media launch.

Bragging Rights

In a matter of just two months, On Q Communications was able to create buzz and excitement about Three Farmers. When the first pitch for Three Farmers was sent to media, interest began to roll in from a variety of Canadian outlets including Chatelaine, CTV Ottawa, CHCH Mornings and AM640. Chef Elysia was also asked to create recipes for a number of publications including Modern Mississauga and Wander Magazine.

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