From the farm fields of the Canadian Prairies, comes a brand focused on offering healthy, traceable and sustainable snacks. Three Farmers, founded by three Saskatchewan neighbouring farms has experienced immense growth, partly due to an appearance on a little known Canadian show called Dragon’s Den. As the product gained traction in Ontario, the brand’s CEO and COO, sisters Natasha and Elysia Vandenhurk enlisted the help of On Q Communications to spread the word about this all Canadian, all better-for-you brand in Canada’s largest metropolis as well as at the nation’s capital. The goal is to grow the brand’s reputation in these markets through media outreach and coverage.
- Offer media relations guidance to Natasha and Elysia Vandenhurk.
- Create a six-month strategy with story pitches and news release ideas.
- Develop key messages about the brand to educate the mass market and position Three Farmers as the perfect healthy snack of choice for Canadians.
- Position Red Seal Chef and Three Farmers COO Elysia as an expert in the healthy, sustainable and traceable foods market.
- Offer timely and seasonal story ideas to media, leveraging Elysia and Natasha’s background in business, farming and the culinary arts.
- Seed media, nutritionists, television experts and influencers with the product to introduce them to Three Farmers, keeping the company at the forefront for editorial opportunities.
- Create a PR roadmap for the opening of a new Three Famers facility and work closely with a production company to ensure all assets are covered for a proper media launch.
In a matter of just two months, On Q Communications was able to create buzz and excitement about Three Farmers. When the first pitch for Three Farmers was sent to media, interest began to roll in from a variety of Canadian outlets including Chatelaine, CTV Ottawa, CHCH Mornings and AM640. Chef Elysia was also asked to create recipes for a number of publications including Modern Mississauga and Wander Magazine.